What's in a story?

Built around a theme, each Story connects objects, ideas and people into a digital narrative. It works much like a section of a physical exhibition: familiar to curators, intuitive for visitors. Stories take the structure, discovery and engagement of the gallery experience and extend it beyond the museum, connecting collections with audiences around the world.

What Is An Object?

Just as in the gallery, an Object can be anything: a painting, photograph, manuscript, film or sound. In SNICKET, each Object is a building-block and a gateway to deeper exploration, bringing together interpretation, media and context in a single place.

Freed from the limits of the gallery label, Objects can travel further, reaching audiences far beyond the museum. Links to collection catalogues create opportunities for deeper discovery, while digital permanence means Objects remain available long after an exhibition closes; ready to be explored, shared and reinterpreted.

Multiple Images

A single gallery label rarely tells the whole story. SNICKET allows multiple images to be attached to every object, from alternative views and conservation photography to contextual material and archival documents.

Connect to a Collection Record

Every object can connect directly to a collection catalogue record. For casual visitors this creates a route to further exploration, discover more. For researchers it provides immediate access to richer metadata and collection information.

Dynamic Linked Objects

Exhibitions create connections. SNICKET extends them. Dynamic related-object linking allows objects from different stories and exhibitions to be connected, revealing new relationships across collections. No more worrying when you have one object that can fit in multiple sections.

Familiar by Design

SNICKET is designed around the publishing experiences people already know. If you can post on social media, update a website or create an online listing, you can build an exhibition.

Content is added through a simple curator interface that makes creating stories, adding objects and publishing content intuitive from the first use.

The Exhibition in Your Pocket

Digital exhibitions can be created, edited and managed from a mobile phone, tablet or desktop computer.

Whether working from an office, a store room or a gallery floor, curators can add content, upload media and publish changes without being tied to a particular device or location.

More Impact, Less Time

Many cultural organisations face increasing pressure to deliver more engagement with limited staff capacity.

SNICKET reduces the time required to publish digital content, allowing small teams to create professional digital exhibitions that continue to engage audiences long after launch.

Connecting Collections

Physical exhibitions are constrained by space. Digital exhibitions are not.

SNICKET's related object functionality allows connections to be created between collections, themes and stories, helping audiences discover relationships that may never be visible within a gallery environment.

Objects can appear in multiple contexts, supporting richer interpretation and deeper exploration.

More Than Text and Images

Contemporary audiences expect to explore stories through multiple forms of media.

Video, audio, 3D models and zoomable high-resolution images can be embedded directly into exhibitions without bespoke development or external technical support.

Institutions can create richer digital experiences using the content they already have.

Innovation Without the Risk

Interactive features such as quizzes, gamification and audience participation tools can be added without specialist development teams.

Rather than commissioning expensive one-off digital projects, organisations can experiment, learn and adapt using tools already built into the platform.

For institutions managing fragmented digital offers, SNICKET provides both operational efficiency and new opportunities for audience engagement.

Small Museum

A single room, a volunteer team and a remarkable collection can now reach the same global audience as a national institution. SNICKET removes the need for a dedicated digital department, making professional exhibition publishing accessible to every organisation.

Because digital capacity shouldn't be determined by postcode or budget.

University

Discovery doesn't end with publication.

SNICKET transforms research into public experiences, turning collections, archives and ideas into exhibitions that people can explore long after the project has finished. It becomes public engagement, research dissemination and a teaching resource in one.

Funding Bids

Every funding application talks about engagement.

SNICKET makes digital engagement tangible.

Digital exhibitions demonstrate innovation from day one, provide a clear strategy for audience reach and generate measurable evidence that can support evaluation and future funding. The exhibition isn't simply an output of the project.

It's part of the project itself.

Your Brand. Your Story.

Visitors come to discover your institution, not someone else's platform.

Every SNICKET exhibition reflects your identity, allowing museums, galleries and universities to present exhibitions that feel like a natural extension of their own digital presence. The focus remains on your collections, your research and your brand.

Technology should disappear. Your story shouldn't.

Built Into Your World

SNICKET exhibitions can be embedded seamlessly using an iframe, becoming part of your existing digital experience while remaining simple to manage and update. Visitors stay connected to your institution throughout their journey.

One website. One experience.

Always Be Found

Every exhibition can be found through your own website while also benefiting from discovery through SNICKET's growing ecosystem. Institutions retain ownership of their content while gaining an additional route for audiences to encounter their stories.

More pathways. More audiences.

Donation

People are most likely to support an organisation when they feel connected to its mission.

SNICKET integrates donations directly into the exhibition experience, allowing audiences to contribute at the moment they are most engaged with the stories, collections and research they have discovered.

Connection leads to action.

Shop

Discovery doesn't end with the final object.

Books, prints, gifts and publications can be woven naturally into the exhibition experience, helping visitors explore further while directly supporting the institution behind the stories. The museum shop no longer depends on people walking through the front door.

SNICKET connects audiences directly with products inspired by collections and exhibitions, making retail available wherever visitors encounter your content.

Culture travels.

So can commerce.

Bespoke Experiences

Some audiences want more than an introduction.

Future versions of SNICKET will support premium digital tours, specialist pathways and exclusive exhibition experiences, giving institutions new ways to create value for members, supporters and learners.

Not every exhibition needs to be the same.

Neither should every visitor's journey.

Organising Meaning

Exhibitions are not just displays of objects.

They are systems for organising meaning.

SNICKET restructures knowledge digitally through stories, objects and relationships, allowing institutions to present collections in ways that reflect interpretation, research and audience understanding rather than physical constraints.

Knowledge becomes connected, not contained.

Measurable outcomes

Don't define impact by footfall.

SNICKET provides measurable digital engagement across audiences, exhibitions and content, giving institutions clear insight into how their stories are being discovered, explored and shared.

Visibility becomes evidence.

Always there

In physical space, exhibitions close.

In digital space, they continue.

SNICKET exhibitions remain accessible, searchable and relevant long after launch, supporting teaching, research, engagement and discovery over time rather than within a fixed schedule.

Stories do not expire.

They accumulate meaning.

Reinforce who you are

SNICKET reinforces what museums already are:

• Places of access
• Systems of knowledge
• Engines of understanding

But it also expands what they can be:

• Global in reach
• Structured digitally
• Measurable in impact
• Enduring beyond time and space

What next?

If you’re exploring how digital exhibitions could support your institution, there are a number of ways to begin:

• Build your own exhibition before committing
• Discuss an institutional pilot
• Book a call